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Tuesday 6th May
8:30AM - 6:30PM
Auckland Viaduct Events Centre
It's time to Ignite'25!
Join us at New Zealand's unmissable business event for ambitious SME owners. Ignite’25 brings together leadership legends to share their insights for business growth.
The Rt Hon Sir John Key, 38th Prime Minister of New Zealand, headlines the inspirational speaker line-up which also includes:
- Sir Wayne Smith - KNZM, Rugby Legend, Former All Blacks Assistant Coach & Black Ferns Head Coach
- Chelsea Lane - High Performance Sport Consultant, Former Atlanta Hawks & Golden State Warriors
- Jamie Beaton - Crimson Education
+ many more! See the full line-up here.
Exclusive Alumni Evening on 5 May
Alumni will have access to an exclusive evening with Steve & Seamus from Between Two Beers + a special guest on the 5th of May at Icehouse in Parnell for networking with fellow alumni and getting into the right mindset before the big day. This pre-event is included in the cost of every alumni ticket!
General Admission
Open to all business people
- Full Admission to Ignite'25 Growth Summit
- Practical tools to take back to your business
Icehouse Alumni
Open to Icehouse Alumni & their team members
- All Benefits included in General Admission
- Access to Between Two Beers Event on 5th May
Who Should Attend
- Owners and leaders of New Zealand SMEs
- C-suite leaders and senior decision-makers
- Business development or operations leads in growth-focused organisations
- People ready to challenge the status quo and lead into the future!
We strongly believe in bringing together people from different backgrounds and varying industries, because often the ideas that create the greatest positive change come from places you wouldn't normally look.
What You'll Gain
💡 Lightbulb moments
Surround yourself with world-class thinkers, doers, and change-makers. Hear powerful stories and insights that reframe your approach to business and leadership
🤝 Real Connections
Network with like-minded business owners and leaders from across Aotearoa. Every conversation is a chance to collaborate, learn, or launch something new.
📈 Growth-Ready Tools
Walk away with practical strategies, inspiring ideas, and renewed clarity on how to grow — fast and with purpose. Your notebook will be full, and your motivation even fuller.
🎯 Decision-Maker Energy
This event is built for leaders, by leaders. With high-calibre speakers like the Rt Hon John Key and Sir Wayne Smith, every session is designed to speak directly to those driving change inside New Zealand’s most exciting private businesses.
2025 Speakers: Meet the Minds Moving New Zealand Forward
The Ignite’25 Growth Summit features a powerhouse lineup of business legends, global thinkers, and elite performers — each bringing bold perspectives and actionable insights to help you grow.
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Carmen Vicelich
Valocity Global, Data Insight & Generate Zero Founder, Alumni

Hon Chris Penk
Minister of Small Business & Manufacturing

Leon Kirkbeck
Co Founder/Chief Innovation Officer of Augusto, Alumni

Rewa Willis
Director of Sherson Willis, Icehouse Board Member, Alumni

Felicity Hill
Director of Cahill Accounting, Alumni

Alex Bullot
CEO of Young Enterprise New Zealand

Michelle Walshe
Co Founder/Global CEO of Augusto
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Olivia Blaylock
CEO of Icehouse, Alumni

David Downs
CEO of NZ Story, Chairman of Icehouse

Steve & Seamus
Between Two Beers (Exclusive to Alumni Event)

John Wikstrom
Founder of Magic Memories
Agenda
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8:30AM - Registration & Networking
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9:00AM - Welcome & Opening Remarks
Olivia Blaylock & David Downs
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9:10AM - Opening AddressHon Chris Penk
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9:40AM - Session 1Growing the next generation of NZ, Alex Bullott, CEO of YES New Zealand
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9:55 AM - Special SessionJamie Beaton, CEO of Crimson Education
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10:40AM - Morning Tea & Networking
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11:00AM - KeynoteRt Hon Sir John Key, 38th Prime Minister of New Zealand
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11:50AM - Lightening talkCommunication
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12:00PM - Speaking SessionJohn Wikstrom, Founder of Magic Memories
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12:40PM - Networking Lunch
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1:30PM - KeynoteSir Wayne Smith
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2:20PM - Lightening TalkCashflow
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2:30PM - Speaking SessionCarmen Vicelich, Founder of Valocity Global, Data Insight & Generate Zero
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3:10PM - Afternoon Tea & Networking
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3:30PM - KeynoteChelsea Lane, High Performance Sport Consultant
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4:20PM - Speaking SessionLeon Kirkbeck & Michelle Walshe, Co-Founders of Augusto
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5:00PM - Call to Action: Takeaways to Ignite NZSerge Van Dam, David Downs & Olivia Blaylock
Frequently Asked Questions
Is food provided?
Yes! Catering will be provided throughout the day.
Will there be coffee available?
Absolutely! There will be two coffee carts located inside the venue entrance.
Is Ignite ‘25 relevant for Small & Medium Size Businesses?
Ignite ‘25 is designed for all business owners - whether you’re a solo operator, a small business owner, or leading a larger company. The event and expert sessions provide real, actionable insights that apply at every stage of business growth.
Can I attend all the sessions?
Yes! Our schedule is designed so you can attend all sessions, ensuring you get the most out of the day.
Is there a dress code?
Business wear or smart casual - whatever makes you feel comfortable while networking and engaging with fellow business leaders.
Can I book a whole table?
Yes! If you have a team or a group of 10 attending, let us know, and we can arrange a reserved table for you. Please email us at grow@theicehouse.co.nz.
Do I have to stay for the full day?
We highly recommend attending the full event, as the sessions build on each other and offer a well-rounded experience. Every speaker brings unique insights, making the entire day valuable for business and personal growth.
That said, we understand you may need to step out for business calls. There are designated outdoor areas where you can take a break if needed.
Can I sponsor this event?
Absolutely, we have sponsorship packages availabe. Please contact Ghanum Taylor to learn more: g.taylor@theicehouse.co.nz