Change is coming. Change is already here. If you’re accessing this content on a digital device,...
Keeping Aotearoa moving “intense but fun ride” - Innovation is Scott Hammond’s passion
An electrician by trade, Scott installed some of the first CCTV and motorway VMS (Variable Message Signs) in New Zealand . After working between Australia and New Zealand, in 2015 Scott accepted a...
Kate De Lautour
Mapping Success: How Mike Borthwick Helped Shape the Growth of Landpro
Mike Borthwick is an executive director of surveying and resource management business Landpro. With HQ in Cromwell, the team has “mapped, measured and analysed more land than you can shake a stick at...
Kate De Lautour
BusinessDesk: Red socks type of leader needed to fix NZ’s infrastructure conundrum
This article was originally published on BusinessDesk on 30 Oct, 2024.
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Olivia Blaylock
Posts about Brand & Marketing (6):
Many businesses focus their marketing efforts on acquiring new customers. And yes, new...
1 min read.
The Value of Brands
A brand is more than a name, it's a promise. You need to be able to deliver what your brand...
2 min read.
A Brand Is More Than a Logo, It’s a Promise
Many think that a brand is just a name, a logo, or a design, but I am always heartened when a...
3 min read.
Authentic Marketing in a Digital World
A great friend of The Icehouse, Duncan Shand, Managing Director of Young & Shand attended a...
5 min read.
Three Basic Marketing Tactics to Launch Your Startup or Small Business (Without Big Budgets)
So you’ve started a business! You’ve done all your homework, validated the market, built a team,...
4 min read.
Marketing MacGyver Style – Getting Results With Nothing but Paperclips, Ductape and the Right Attitude
I love doing marketing on tiny budgets! And no, I’m not being sarcastic. In the last 5 years I’ve...
We’re almost at the end of our journey…. I do hope you have used my tools/tips and are well on the...
If you've been following this series, you’re now well on your way to developing a digital strategy (
Let’s not forget that digital marketing is just a series of digital channels that you can use to...