Change is coming. Change is already here. If you’re accessing this content on a digital device,...
An intro to Team Management Profiles
How to create a productive team grounded in openness, collaboration and continuous improvement.
The Icehouse
Celebrating Success: The team driving Optimal Clinical Trials
Combining business and medicine has been a natural fit for doctors Barney and Penny Montgomery, founders of the award-winning research company Optimal Clinical Trials. The couple met at medical...
Kate De Lautour
Small Business Survey Results: Challenges & Opportunities
Icehouse CE Olivia Blaylock is a member of the Small Business Advisory Group headed by Minister Bayly. The Minister requested feedback from the members to better gauge the New Zealand business...
The Icehouse
Posts about Brand & Marketing (6):
Many businesses focus their marketing efforts on acquiring new customers. And yes, new...
1 min read.
The Value of Brands
A brand is more than a name, it's a promise. You need to be able to deliver what your brand...
2 min read.
A Brand Is More Than a Logo, It’s a Promise
Many think that a brand is just a name, a logo, or a design, but I am always heartened when a...
3 min read.
Authentic Marketing in a Digital World
A great friend of The Icehouse, Duncan Shand, Managing Director of Young & Shand attended a...
5 min read.
Three Basic Marketing Tactics to Launch Your Startup or Small Business (Without Big Budgets)
So you’ve started a business! You’ve done all your homework, validated the market, built a team,...
4 min read.
Marketing MacGyver Style – Getting Results With Nothing but Paperclips, Ductape and the Right Attitude
I love doing marketing on tiny budgets! And no, I’m not being sarcastic. In the last 5 years I’ve...
We’re almost at the end of our journey…. I do hope you have used my tools/tips and are well on the...
If you've been following this series, you’re now well on your way to developing a digital strategy (
Let’s not forget that digital marketing is just a series of digital channels that you can use to...